Bullish vs Kraken
Bullish vs Kraken, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bullish is on 34/100 and Kraken on 42/100.
Where each one leads
Bullish
Leads on none of the measures we hold for both companies.
Kraken
- our overall score: 42/100 against 34/100
- agent readiness: 49/100 against 27/100
- domain rating: 86/100 against 62/100
- headcount: 1,123 against 392
- funding raised: $1.1B against $301M
- LinkedIn following: 295,747 against 29,772
At a glance
| Measure | Bullish | Kraken |
|---|---|---|
| What it is | Bullish is a regulated cryptocurrency exchange that combines the benefits of centralized and decentralized finance. | A leading global cryptocurrency exchange offering trading, staking, and financial services. |
| Category | Fintech, Crypto Exchange, Decentralized Finance, DeFi | Cryptocurrency Exchange and Services, Fintech, Blockchain Technology, Cryptocurrency Exchange |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | Not published | 2011 |
| Headquarters | Gibraltar, Gibraltar | Cheyenne, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Bullish | Kraken |
|---|---|---|
| Employees | 392 | 1,123 |
| Total funding | $301M | $1.1B |
| Latest round | Not published | Series B |
| Valuation | $9.0M | $1.0B |
| LinkedIn followers | 29,772 | 295,747 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bullish | Kraken |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 34/100 | 42/100 |
| Traction | 60/100 | 60/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 28/100 | 34/100 |
| Quality | 30/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (27/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bullish | Kraken |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Analytics 4 | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | Bullish | Kraken |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 0 negative across 2 threads | Not published |
“Is bullish a safe exchange to buy BTC on? I normally invest in FBTC cause i live in New York and cant use Strike or River. But now that Bullish has a bitlicense and is available in New York, im thinking about using it to directly buy bitcoi”r/Bitcoin
Bullish vs Kraken: common questions
Which is better, Bullish or Kraken?
On our 0-100 score Kraken rates higher (42/100 against 34/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Bullish and Kraken compare on the numbers?
Kraken leads on our overall score (42/100 against 34/100), agent readiness (49/100 against 27/100), domain rating (86/100 against 62/100), headcount (1,123 against 392), funding raised ($1.1B against $301M), LinkedIn following (295,747 against 29,772).
What do real users say about Bullish and Kraken?
Bullish: 0 positive and 0 negative mentions across 2 Reddit threads we track, mostly in r/Bitcoin.
Read the full Bullish review and pricing or the Kraken review and pricing. You can also browse other Bullish alternatives we track.