Bukalapak vs Ecwid
Bukalapak vs Ecwid, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bukalapak is on 47/100 and Ecwid on 35/100.
Where each one leads
Bukalapak
- our overall score: 47/100 against 35/100
Ecwid
- agent readiness: 41/100 against 22/100
At a glance
| Measure | Bukalapak | Ecwid |
|---|---|---|
| What it is | An e-commerce marketplace focused on enabling small and medium-sized merchants. | Ecwid provides an all-in-one e-commerce platform for small businesses to sell online. |
| Category | E-commerce, Marketplace, Fintech, SMB Software | E-commerce, RetailTech, SMB Software, Marketplace |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Marketplace | Platform |
| Founded | 2010 | 2009 |
| Headquarters | Jakarta, Indonesia | San Diego, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Bukalapak | Ecwid |
|---|---|---|
| Total funding | $500M | Not published |
| Latest round | Series E | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bukalapak | Ecwid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 35/100 |
| Traction | 40/100 | Not published |
| Search visibility | 3/100 | 5/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 89/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bukalapak | Ecwid |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Bootstrap |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | Intercom, Zendesk, HubSpot |
What users say
| Measure | Bukalapak | Ecwid |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 3 negative across 4 threads | 0 positive, 4 negative across 6 threads |
“Saya barusan menang Serbu Seru Bukalapak. AMA!.”r/indonesia
“Snipcart vs. ECWID vs. Shopify checkout. Hi, all. At the end of last year, our fully customized website (built from the ground up) had a problem with the Snipcart connected STRIPE cart. The entire shopping cart portion went down, and even t”r/ecommerce
Bukalapak vs Ecwid: common questions
Which is better, Bukalapak or Ecwid?
On our 0-100 score Bukalapak rates higher (47/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Bukalapak and Ecwid compare on the numbers?
Bukalapak leads on our overall score (47/100 against 35/100). Ecwid leads on agent readiness (41/100 against 22/100).
What do real users say about Bukalapak and Ecwid?
Bukalapak: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/indonesia. Ecwid: 0 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/ecommerce.
Read the full Bukalapak review and pricing or the Ecwid review and pricing. You can also browse other Bukalapak alternatives we track.

