Brooklinen vs Flow
Brooklinen vs Flow, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Brooklinen is on Not scored yet and Flow on 67/100.
Where each one leads
Brooklinen
- agent readiness: 57/100 against 36/100
- domain rating: 74/100 against 10/100
- headcount: 100 against 24
- LinkedIn following: 25,624 against 2,808
Flow
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Brooklinen | Flow |
|---|---|---|
| What it is | Brooklinen offers luxury bedding, sheets, comforters, and bath essentials made with premium materials. | AI-powered machine vision for frictionless autonomous retail checkout. |
| Category | Retail | Retail, Monitor, MFG + SUPPLY CHAIN, RetailTech |
| Sells toBusiness model | Not published | B2B |
| Offering | Not published | Software |
| Founded | Not published | 2018 |
| Headquarters | Brooklyn, US | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Brooklinen | Flow |
|---|---|---|
| Employees | 100 | 24 |
| Total funding | Not published | $468M |
| Latest round | Not published | Series B |
| Valuation | Not published | $2.5B |
| LinkedIn followers | 25,624 | 2,808 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Brooklinen | Flow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 67/100 |
| Traction | Not published | 54/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 24/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 10/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Brooklinen | Flow |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Not detected |
| Analytics | Google Analytics 4 | Not detected |
Brooklinen vs Flow: common questions
Which is better, Brooklinen or Flow?
On our 0-100 score Flow rates higher (67/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Brooklinen and Flow compare on the numbers?
Brooklinen leads on agent readiness (57/100 against 36/100), domain rating (74/100 against 10/100), headcount (100 against 24), LinkedIn following (25,624 against 2,808).
Read the full Brooklinen review and pricing or the Flow review and pricing. You can also browse other Brooklinen alternatives we track.