Brooklinen vs Trigo
Brooklinen vs Trigo, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Brooklinen is on Not scored yet and Trigo on 62/100.
Where each one leads
Brooklinen
- agent readiness: 57/100 against 47/100
- domain rating: 74/100 against 53/100
- LinkedIn following: 25,624 against 19,975
Trigo
- headcount: 230 against 100
At a glance
| Measure | Brooklinen | Trigo |
|---|---|---|
| What it is | Brooklinen offers luxury bedding, sheets, comforters, and bath essentials made with premium materials. | Computer vision startup automating retail checkout with AI-powered item identification. |
| Category | Retail | Retail, Visual Monitor, Checkout, Cashierless |
| Sells toBusiness model | Not published | B2B |
| Offering | Not published | Hardware, Software |
| Founded | Not published | 2017 |
| Headquarters | Brooklyn, US | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Brooklinen | Trigo |
|---|---|---|
| Employees | 100 | 230 |
| Headcount growthLast 12 months | Not published | +0.9% |
| Total funding | Not published | $199M |
| Latest round | Not published | Funding Round |
| LinkedIn followers | 25,624 | 19,975 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Brooklinen | Trigo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 62/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | Not published | 35/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Brooklinen | Trigo |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Analytics 4 | Not detected |
| Support stack | Not detected | Zendesk |
Brooklinen vs Trigo: common questions
Which is better, Brooklinen or Trigo?
On our 0-100 score Trigo rates higher (62/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Brooklinen and Trigo compare on the numbers?
Brooklinen leads on agent readiness (57/100 against 47/100), domain rating (74/100 against 53/100), LinkedIn following (25,624 against 19,975). Trigo leads on headcount (230 against 100).
Read the full Brooklinen review and pricing or the Trigo review and pricing. You can also browse other Brooklinen alternatives we track.