Brevo vs Klaviyo
Brevo vs Klaviyo, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Brevo is on 58/100 and Klaviyo on 69/100.
Where each one leads
Brevo
- funding raised: $799M against $373M
Klaviyo
- our overall score: 69/100 against 58/100
- agent readiness: 52/100 against 21/100
- headcount: 2,866 against 867
- LinkedIn following: 145,500 against 63,625
At a glance
| Measure | Brevo | Klaviyo |
|---|---|---|
| What it is | Brevo, formerly Sendinblue, is an AI-enabled CRM suite offering marketing, sales, and customer data solutions to help businesses manage customer relationships and accelerate growth. | Klaviyo is the only CRM built for B2C brands, powered by a built-in data platform and AI insights to unify marketing automation, analytics, and customer service for personalized experiences and accelerated growth. |
| Category | Marketing Automation | Marketing Automation, E-commerce, SaaS, Customer Data Platform |
| Sells toBusiness model | B2B | B2C |
| Founded | 2012 | 2012 |
| Status | Active | Active |
Size, funding and growth
| Measure | Brevo | Klaviyo |
|---|---|---|
| Employees | 867 | 2,866 |
| Total funding | $799M | $373M |
| Latest round | Series C | Not published |
| Valuation | $1K | Not published |
| LinkedIn followers | 63,625 | 145,500 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Brevo | Klaviyo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 69/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 30/100 |
| Search visibility | 30/100 | 35/100 |
| Quality | 72/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Brevo | Klaviyo |
|---|---|---|
| Hosting | Not detected | Netlify |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Ghost |
| Frameworks | Not detected | Astro |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
Product and pricing
| Measure | Brevo | Klaviyo |
|---|---|---|
| Key features | Marketing Platform, Sales Platform, Conversations Platform, Customer Data Platform, Messaging API, Aura AI | B2C CRM, Omnichannel Marketing, Klaviyo AI, Built-in Data Platform, Extensive Integrations, Customer Hub |
Brevo vs Klaviyo: common questions
Which is better, Brevo or Klaviyo?
On our 0-100 score Klaviyo rates higher (69/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Brevo and Klaviyo compare on the numbers?
Brevo leads on funding raised ($799M against $373M). Klaviyo leads on our overall score (69/100 against 58/100), agent readiness (52/100 against 21/100), headcount (2,866 against 867), LinkedIn following (145,500 against 63,625).
Read the full Brevo review and pricing or the Klaviyo review and pricing. You can also browse other Brevo alternatives we track.