Braze vs Klaviyo
Braze vs Klaviyo, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Braze is on 70/100 and Klaviyo on 69/100.
Where each one leads
Braze
- funding raised: $695M against $373M
- LinkedIn following: 250,707 against 145,500
Klaviyo
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Braze | Klaviyo |
|---|---|---|
| What it is | A leading customer engagement platform that helps brands forge lasting connections through personalized experiences. | Klaviyo is the only CRM built for B2C brands, powered by a built-in data platform and AI insights to unify marketing automation, analytics, and customer service for personalized experiences and accelerated growth. |
| Category | Customer Engagement Platform, Marketing Automation, Cross-Channel Messaging, Personalization | Marketing Automation, E-commerce, SaaS, Customer Data Platform |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Not published |
| Founded | 2011 | 2012 |
| Headquarters | New York, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Braze | Klaviyo |
|---|---|---|
| Employees | 2,299 | 2,866 |
| Total funding | $695M | $373M |
| Latest round | IPO | Not published |
| Valuation | $5.9B | Not published |
| LinkedIn followers | 250,707 | 145,500 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Braze | Klaviyo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 69/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 30/100 |
| Search visibility | 51/100 | 35/100 |
| Quality | 84/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Braze | Klaviyo |
|---|---|---|
| Hosting | Vercel | Netlify |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Ghost |
| Frameworks | Next.js, Tailwind CSS | Astro |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | HubSpot |
Product and pricing
| Measure | Braze | Klaviyo |
|---|---|---|
| Key features | Not published | B2C CRM, Omnichannel Marketing, Klaviyo AI, Built-in Data Platform, Extensive Integrations, Customer Hub |
Braze vs Klaviyo: common questions
Which is better, Braze or Klaviyo?
On our 0-100 score Braze rates higher (70/100 against 69/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Braze and Klaviyo compare on the numbers?
Braze leads on funding raised ($695M against $373M), LinkedIn following (250,707 against 145,500).
Read the full Braze review and pricing or the Klaviyo review and pricing. You can also browse other Braze alternatives we track.