Braze vs ITERABLE
Braze vs ITERABLE, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Braze is on 70/100 and ITERABLE on 59/100.
Where each one leads
Braze
- our overall score: 70/100 against 59/100
- headcount: 2,299 against 853
- funding raised: $695M against $250M
ITERABLE
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Braze | ITERABLE |
|---|---|---|
| What it is | A leading customer engagement platform that helps brands forge lasting connections through personalized experiences. | Customer engagement platform for cross-channel marketing campaigns. |
| Category | Customer Engagement Platform, Marketing Automation, Cross-Channel Messaging, Personalization | SaaS, Marketing Automation, Customer Engagement, AI |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2011 | 2013 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Braze | ITERABLE |
|---|---|---|
| Employees | 2,299 | 853 |
| Total funding | $695M | $250M |
| Latest round | IPO | Series E |
| Valuation | $5.9B | $2.0B |
| LinkedIn followers | 250,707 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Braze | ITERABLE |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 59/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 30/100 |
| Search visibility | 51/100 | 15/100 |
| Quality | 84/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Braze | ITERABLE |
|---|---|---|
| Hosting | Vercel | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
Braze vs ITERABLE: common questions
Which is better, Braze or ITERABLE?
On our 0-100 score Braze rates higher (70/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Braze and ITERABLE compare on the numbers?
Braze leads on our overall score (70/100 against 59/100), headcount (2,299 against 853), funding raised ($695M against $250M).
Read the full Braze review and pricing or the ITERABLE review and pricing. You can also browse other Braze alternatives we track.