BrandTotal vs SpyFu
BrandTotal vs SpyFu, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and SpyFu on 21/100.
Where each one leads
BrandTotal
- our overall score: 57/100 against 21/100
SpyFu
Leads on none of the measures we hold for both companies.
At a glance
| Measure | BrandTotal | SpyFu |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | SpyFu provides competitive intelligence for SEO and PPC marketers, revealing competitor keywords and ad spend. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | SEO Tools, PPC Tools, Competitive Intelligence, Digital Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2016 | 2005 |
| Headquarters | Tel Aviv, Israel | Scottsdale, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | SpyFu |
|---|---|---|
| Employees | 33 | Not published |
| Headcount growthLast 12 months | -94.3% | Not published |
| Total funding | $30.0M | Not published |
| Latest round | Series B | Not published |
| Valuation | $50.0M | Not published |
| LinkedIn followers | 5,363 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | SpyFu |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 21/100 |
| Traction | 53/100 | Not published |
| Team | 70/100 | 60/100 |
| Search visibility | 42/100 | 2/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | Not published | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | SpyFu |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Tailwind CSS |
| Analytics | Google Analytics 4, Segment | Google Analytics 4, Google Tag Manager, Segment, Microsoft Clarity +1 more |
BrandTotal vs SpyFu: common questions
Which is better, BrandTotal or SpyFu?
On our 0-100 score BrandTotal rates higher (57/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do BrandTotal and SpyFu compare on the numbers?
BrandTotal leads on our overall score (57/100 against 21/100).
Read the full BrandTotal review and pricing or the SpyFu review and pricing. You can also browse other BrandTotal alternatives we track.