BrandTotal vs SensorTower
BrandTotal vs SensorTower, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and SensorTower on 60/100.
Where each one leads
BrandTotal
Leads on none of the measures we hold for both companies.
SensorTower
- our overall score: 60/100 against 57/100
- agent readiness: 58/100 against 39/100
- headcount: 445 against 33
- headcount growth: +16.9% against -94.3%
- funding raised: $145M against $30.0M
- LinkedIn following: 70,910 against 5,363
At a glance
| Measure | BrandTotal | SensorTower |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | Digital intelligence platform for mobile app analytics, advertising, and audience behavior. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | AdTech, Business Intelligence, Competitive Intelligence, Digital Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software platform |
| Founded | 2016 | 2013 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | SensorTower |
|---|---|---|
| Employees | 33 | 445 |
| Headcount growthLast 12 months | -94.3% | +16.9% |
| Total funding | $30.0M | $145M |
| Latest round | Series B | Series B |
| Valuation | $50.0M | Not published |
| LinkedIn followers | 5,363 | 70,910 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | SensorTower |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 60/100 |
| Traction | 53/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Community | Not published | 8/100 |
| Search visibility | 42/100 | 48/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | Not published | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | SensorTower |
|---|---|---|
| Hosting | Self Managed | Netlify |
| CDN | Not detected | Netlify |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js |
| Analytics | Google Analytics 4, Segment | Not detected |
BrandTotal vs SensorTower: common questions
Which is better, BrandTotal or SensorTower?
On our 0-100 score SensorTower rates higher (60/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do BrandTotal and SensorTower compare on the numbers?
SensorTower leads on our overall score (60/100 against 57/100), agent readiness (58/100 against 39/100), headcount (445 against 33), headcount growth (+16.9% against -94.3%), funding raised ($145M against $30.0M), LinkedIn following (70,910 against 5,363).
Read the full BrandTotal review and pricing or the SensorTower review and pricing. You can also browse other BrandTotal alternatives we track.