BrandTotal vs Semrush
BrandTotal vs Semrush, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and Semrush on 60/100.
Where each one leads
BrandTotal
Leads on none of the measures we hold for both companies.
Semrush
- our overall score: 60/100 against 57/100
- agent readiness: 50/100 against 39/100
- headcount: 2,245 against 33
- funding raised: $40.0M against $30.0M
- LinkedIn following: 550,363 against 5,363
At a glance
| Measure | BrandTotal | Semrush |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | Semrush is a leading online visibility management SaaS platform offering over 55 products and tools to help 10,000,000 digital marketers worldwide improve their online marketing results and workflow. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | SEO Tools |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Not published |
| Founded | 2016 | 2008 |
| Headquarters | Tel Aviv, Israel | Not published |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | Semrush |
|---|---|---|
| Employees | 33 | 2,245 |
| Headcount growthLast 12 months | -94.3% | Not published |
| Total funding | $30.0M | $40.0M |
| Latest round | Series B | Not published |
| Valuation | $50.0M | Not published |
| LinkedIn followers | 5,363 | 550,363 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | Semrush |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 60/100 |
| Traction | 53/100 | 58/100 |
| Team | 70/100 | Not published |
| Community | Not published | 8/100 |
| Search visibility | 42/100 | 46/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | Not published | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | Semrush |
|---|---|---|
| Hosting | Self Managed | Google Cloud |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4, Segment | Not detected |
| Support stack | Not detected | Intercom |
Product and pricing
| Measure | BrandTotal | Semrush |
|---|---|---|
| Key features | Not published | Traffic & Market Analysis, Search Engine Optimization, Content Marketing, AI Visibility Tracking, Social Media Management, Advertising Optimization |
BrandTotal vs Semrush: common questions
Which is better, BrandTotal or Semrush?
On our 0-100 score Semrush rates higher (60/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do BrandTotal and Semrush compare on the numbers?
Semrush leads on our overall score (60/100 against 57/100), agent readiness (50/100 against 39/100), headcount (2,245 against 33), funding raised ($40.0M against $30.0M), LinkedIn following (550,363 against 5,363).
Read the full BrandTotal review and pricing or the Semrush review and pricing. You can also browse other BrandTotal alternatives we track.