BrandTotal vs Peec
BrandTotal vs Peec, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and Peec on 63/100.
Where each one leads
BrandTotal
Leads on none of the measures we hold for both companies.
Peec
- our overall score: 63/100 against 57/100
- agent readiness: 50/100 against 39/100
- headcount: 84 against 33
- headcount growth: +188.2% against -94.3%
- LinkedIn following: 23,757 against 5,363
At a glance
| Measure | BrandTotal | Peec |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | AI-powered platform for tracking and improving brand visibility across AI search engines. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | AI Search Engine, MarTech, AdTech, Brand Visibility |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2016 | 2023 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | Peec |
|---|---|---|
| Employees | 33 | 84 |
| Headcount growthLast 12 months | -94.3% | +188.2% |
| Total funding | $30.0M | $35.1M |
| Latest round | Series B | Seed |
| Valuation | $50.0M | $100M |
| LinkedIn followers | 5,363 | 23,757 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | Peec |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 63/100 |
| Traction | 53/100 | 57/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 42/100 | 35/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | Not published | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | Peec |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Framer |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4, Segment | Google Tag Manager, PostHog |
BrandTotal vs Peec: common questions
Which is better, BrandTotal or Peec?
On our 0-100 score Peec rates higher (63/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do BrandTotal and Peec compare on the numbers?
Peec leads on our overall score (63/100 against 57/100), agent readiness (50/100 against 39/100), headcount (84 against 33), headcount growth (+188.2% against -94.3%), LinkedIn following (23,757 against 5,363).
Read the full BrandTotal review and pricing or the Peec review and pricing. You can also browse other BrandTotal alternatives we track.