BrandTotal vs Northbeam
BrandTotal vs Northbeam, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and Northbeam on 56/100.
Where each one leads
BrandTotal
- funding raised: $30.0M against $15.0M
- LinkedIn following: 5,363 against 4,000
Northbeam
- agent readiness: 52/100 against 39/100
At a glance
| Measure | BrandTotal | Northbeam |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | Marketing intelligence platform for e-commerce brands using machine learning for profitable growth. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | Marketing Intelligence, E-commerce Analytics, Direct-to-Consumer (DTC), Machine Learning |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software | platform |
| Founded | 2016 | 2019 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | Northbeam |
|---|---|---|
| Employees | 33 | Not published |
| Headcount growthLast 12 months | -94.3% | Not published |
| Open roles | Not published | 10 |
| Total funding | $30.0M | $15.0M |
| Latest round | Series B | Series A |
| Valuation | $50.0M | Not published |
| LinkedIn followers | 5,363 | 4,000 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | Northbeam |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 56/100 |
| Traction | 53/100 | 36/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 42/100 | 35/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | Not published | 65/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | Northbeam |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4, Segment | Google Analytics 4, Google Tag Manager, Hotjar |
BrandTotal vs Northbeam: common questions
Which is better, BrandTotal or Northbeam?
On our 0-100 score BrandTotal rates higher (57/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do BrandTotal and Northbeam compare on the numbers?
BrandTotal leads on funding raised ($30.0M against $15.0M), LinkedIn following (5,363 against 4,000). Northbeam leads on agent readiness (52/100 against 39/100).
Read the full BrandTotal review and pricing or the Northbeam review and pricing. You can also browse other BrandTotal alternatives we track.