BrandTotal vs Madgicx
BrandTotal vs Madgicx, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BrandTotal is on 57/100 and Madgicx on 39/100.
Where each one leads
BrandTotal
- our overall score: 57/100 against 39/100
Madgicx
- agent readiness: 62/100 against 39/100
- headcount: 46 against 33
- headcount growth: -18.9% against -94.3%
- LinkedIn following: 7,995 against 5,363
At a glance
| Measure | BrandTotal | Madgicx |
|---|---|---|
| What it is | Marketing intelligence platform providing competitive insights and dark marketing analysis. | AI-powered platform for optimizing Meta (Facebook) advertising for agencies and businesses. |
| Category | Marketing Intelligence, Competitive Intelligence, AdTech, MarTech | Marketing, Platform, AdTech, MarTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2016 | 2018 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Inactive | Active |
Size, funding and growth
| Measure | BrandTotal | Madgicx |
|---|---|---|
| Employees | 33 | 46 |
| Headcount growthLast 12 months | -94.3% | -18.9% |
| Total funding | $30.0M | Not published |
| Latest round | Series B | Seed |
| Valuation | $50.0M | Not published |
| LinkedIn followers | 5,363 | 7,995 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BrandTotal | Madgicx |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 39/100 |
| Traction | 53/100 | 17/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 42/100 | 34/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | C (62/100) |
| Domain ratingLink authority, 0-100 | Not published | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BrandTotal | Madgicx |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4, Segment | Google Tag Manager |
| Support stack | Not detected | Intercom, HubSpot |
BrandTotal vs Madgicx: common questions
Which is better, BrandTotal or Madgicx?
On our 0-100 score BrandTotal rates higher (57/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do BrandTotal and Madgicx compare on the numbers?
BrandTotal leads on our overall score (57/100 against 39/100). Madgicx leads on agent readiness (62/100 against 39/100), headcount (46 against 33), headcount growth (-18.9% against -94.3%), LinkedIn following (7,995 against 5,363).
Read the full BrandTotal review and pricing or the Madgicx review and pricing. You can also browse other BrandTotal alternatives we track.