Box, Inc. vs Canto
Box, Inc. vs Canto, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Box, Inc. is on 35/100 and Canto on 29/100.
Where each one leads
Box, Inc.
- our overall score: 35/100 against 29/100
- domain rating: 91/100 against 81/100
- headcount: 4,406 against 388
- LinkedIn following: 212,856 against 21,765
Canto
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Box, Inc. | Canto |
|---|---|---|
| What it is | Cloud content management platform for enterprise file storage, collaboration, and workflow automation, leveraging AI for enhanced security and insights. | Cloud-based digital asset management (DAM) software for organizing, storing, and sharing brand and product content. |
| Category | Cloud Content Management, File Sharing, Collaboration Software, Enterprise Software | DAM, Digital Asset Management, Content Management, Brand Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | 1999 |
| Headquarters | Redwood City, United States | Atlanta, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Box, Inc. | Canto |
|---|---|---|
| Employees | 4,406 | 388 |
| Headcount growthLast 12 months | +29.3% | Not published |
| Total funding | $888M | Not published |
| Latest round | Private Equity | Private Equity |
| LinkedIn followers | 212,856 | 21,765 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Box, Inc. | Canto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 35/100 | 29/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 45/100 | 30/100 |
| Quality | 15/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Box, Inc. | Canto |
|---|---|---|
| Hosting | Not detected | Netlify |
| CDN | Cloudflare | Netlify |
Box, Inc. vs Canto: common questions
Which is better, Box, Inc. or Canto?
On our 0-100 score Box, Inc. rates higher (35/100 against 29/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Box, Inc. and Canto compare on the numbers?
Box, Inc. leads on our overall score (35/100 against 29/100), domain rating (91/100 against 81/100), headcount (4,406 against 388), LinkedIn following (212,856 against 21,765).
Read the full Box, Inc. review and pricing or the Canto review and pricing. You can also browse other Box, Inc. alternatives we track.