BOOX vs Novisto
BOOX vs Novisto, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BOOX is on 53/100 and Novisto on 49/100.
Where each one leads
BOOX
- our overall score: 53/100 against 49/100
Novisto
- headcount: 142 against 6
- LinkedIn following: 13,923 against 1,442
At a glance
| Measure | BOOX | Novisto |
|---|---|---|
| What it is | Sustainable packaging solutions with global sourcing and fulfillment services for e-commerce businesses. | All-in-one sustainability management platform for data collection, quality, and performance benchmarking. |
| Category | Sustainability, Supply Chain, E-commerce, Logistics | Sustainability, ESG, Data Management, Reporting |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Software |
| Founded | 2019 | 2018 |
| Headquarters | New York, United States | Montreal, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | BOOX | Novisto |
|---|---|---|
| Employees | 6 | 142 |
| Total funding | $11.3M | Not published |
| Latest round | Series A | Not published |
| LinkedIn followers | 1,442 | 13,923 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BOOX | Novisto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 49/100 |
| Traction | 44/100 | 53/100 |
| Team | 60/100 | 60/100 |
| Search visibility | 32/100 | 22/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 46/100 | 49/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BOOX | Novisto |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Not detected |
| Frameworks | Jquery, Tailwind CSS | Alpinejs, Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | HubSpot |
BOOX vs Novisto: common questions
Which is better, BOOX or Novisto?
On our 0-100 score BOOX rates higher (53/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do BOOX and Novisto compare on the numbers?
BOOX leads on our overall score (53/100 against 49/100). Novisto leads on headcount (142 against 6), LinkedIn following (13,923 against 1,442).
Read the full BOOX review and pricing or the Novisto review and pricing. You can also browse other BOOX alternatives we track.

