BOOX vs Notpla
BOOX vs Notpla, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BOOX is on 53/100 and Notpla on 61/100.
Where each one leads
BOOX
- agent readiness: 54/100 against 36/100
Notpla
- our overall score: 61/100 against 53/100
- domain rating: 72/100 against 46/100
- headcount: 106 against 6
- funding raised: $25.0M against $11.3M
- LinkedIn following: 63,971 against 1,442
At a glance
| Measure | BOOX | Notpla |
|---|---|---|
| What it is | Sustainable packaging solutions with global sourcing and fulfillment services for e-commerce businesses. | Notpla develops and produces sustainable, plastic-free packaging solutions from seaweed and plants, offering biodegradable and compostable alternatives for various applications. |
| Category | Sustainability, Supply Chain, E-commerce, Logistics | Sustainability, Packaging, Materials Science, Biotechnology |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Platform |
| Founded | 2019 | 2014 |
| Headquarters | New York, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | BOOX | Notpla |
|---|---|---|
| Employees | 6 | 106 |
| Total funding | $11.3M | $25.0M |
| Latest round | Series A | Series A |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 1,442 | 63,971 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BOOX | Notpla |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 61/100 |
| Traction | 44/100 | 57/100 |
| Team | 60/100 | 30/100 |
| Search visibility | 32/100 | 23/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 46/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BOOX | Notpla |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Webflow |
| Frameworks | Jquery, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | BOOX | Notpla |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 4 positive, 0 negative across 6 threads |
“This seaweed-based, single use packaging made by Notpla is dissolvable, edible, and biodegradable, and won £1 million from Prince William’s Earthshot prize in 2025. This is truly amazing, I hope it can scale for food packaging.”r/RoyalsGossip
BOOX vs Notpla: common questions
Which is better, BOOX or Notpla?
On our 0-100 score Notpla rates higher (61/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do BOOX and Notpla compare on the numbers?
BOOX leads on agent readiness (54/100 against 36/100). Notpla leads on our overall score (61/100 against 53/100), domain rating (72/100 against 46/100), headcount (106 against 6), funding raised ($25.0M against $11.3M), LinkedIn following (63,971 against 1,442).
What do real users say about BOOX and Notpla?
Notpla: 4 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/RoyalsGossip.
Read the full BOOX review and pricing or the Notpla review and pricing. You can also browse other BOOX alternatives we track.