BOOX vs Divert
BOOX vs Divert, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BOOX is on 53/100 and Divert on 55/100.
Where each one leads
BOOX
- agent readiness: 54/100 against 21/100
Divert
- funding raised: $104M against $11.3M
At a glance
| Measure | BOOX | Divert |
|---|---|---|
| What it is | Sustainable packaging solutions with global sourcing and fulfillment services for e-commerce businesses. | Scaling circular infrastructure to reduce food waste and create value. |
| Category | Sustainability, Supply Chain, E-commerce, Logistics | Waste Management, Sustainability, Circular Economy, Food Waste |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Services |
| Founded | 2019 | 2007 |
| Headquarters | New York, United States | West Concord, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | BOOX | Divert |
|---|---|---|
| Employees | 6 | Not published |
| Total funding | $11.3M | $104M |
| Latest round | Series A | Acquisition Growth Equity |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 1,442 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BOOX | Divert |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 55/100 |
| Traction | 44/100 | 40/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 32/100 | 15/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 46/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BOOX | Divert |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Shopify | Not detected |
| Frameworks | Jquery, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
BOOX vs Divert: common questions
Which is better, BOOX or Divert?
On our 0-100 score Divert rates higher (55/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do BOOX and Divert compare on the numbers?
BOOX leads on agent readiness (54/100 against 21/100). Divert leads on funding raised ($104M against $11.3M).
Read the full BOOX review and pricing or the Divert review and pricing. You can also browse other BOOX alternatives we track.

