Booth Guru vs Ctrl
Booth Guru vs Ctrl, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booth Guru is on 31/100 and Ctrl on 53/100.
Where each one leads
Booth Guru
- headcount growth: -9.0% against -24.5%
Ctrl
- our overall score: 53/100 against 31/100
- domain rating: 22/100 against 1/100
- headcount: 8 against 2
- LinkedIn following: 740 against 102
At a glance
| Measure | Booth Guru | Ctrl |
|---|---|---|
| What it is | AI-driven behavioral intelligence for scalable live events, focusing on signal intelligence beyond traditional registration and attendance. | Empowers sales and customer success professionals with custom data workspaces for faster customer insights. |
| Category | Events, Trade Show Management, Event Management Software, B2B Marketing | Enterprise, Customer Engagement, Customer Intelligence, Sales |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2016 | 2021 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Booth Guru | Ctrl |
|---|---|---|
| Employees | 2 | 8 |
| Headcount growthLast 12 months | -9.0% | -24.5% |
| Total funding | Not published | $8.0M |
| Latest round | Bootstrapped | Seed |
| LinkedIn followers | 102 | 740 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booth Guru | Ctrl |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 53/100 |
| Traction | 5/100 | 44/100 |
| Team | 60/100 | 60/100 |
| Search visibility | 22/100 | 30/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 22/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booth Guru | Ctrl |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Ghost | Not detected |
| Open source | Yes | No |
Booth Guru vs Ctrl: common questions
Which is better, Booth Guru or Ctrl?
On our 0-100 score Ctrl rates higher (53/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Booth Guru and Ctrl compare on the numbers?
Booth Guru leads on headcount growth (-9.0% against -24.5%). Ctrl leads on our overall score (53/100 against 31/100), domain rating (22/100 against 1/100), headcount (8 against 2), LinkedIn following (740 against 102).
Read the full Booth Guru review and pricing or the Ctrl review and pricing. You can also browse other Booth Guru alternatives we track.