Boomi vs Zapier
Boomi vs Zapier, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Boomi is on 13/100 and Zapier on 77/100.
Where each one leads
Boomi
Leads on none of the measures we hold for both companies.
Zapier
- our overall score: 77/100 against 13/100
- agent readiness: 71/100 against 47/100
- domain rating: 91/100 against 79/100
- LinkedIn following: 360,432 against 128,896
At a glance
| Measure | Boomi | Zapier |
|---|---|---|
| What it is | Boomi provides a cloud-native integration platform as a service (iPaaS) that connects applications, data, and devices across hybrid IT environments. | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Integration Platform, Integration Platform as a Service, iPaaS, Cloud Integration | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2000 | 2011 |
| Headquarters | Chesterbrook, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Boomi | Zapier |
|---|---|---|
| Employees | Not published | 1,447 |
| Headcount growthLast 12 months | Not published | +17.9% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Series C |
| Valuation | Not published | $5.0B |
| LinkedIn followers | 128,896 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Boomi | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 13/100 | 77/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 23/100 | 66/100 |
| Quality | Not published | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Boomi | Zapier |
|---|---|---|
| Hosting | Self Managed | Vercel |
| CDN | Not detected | Vercel |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | Zendesk |
| Open source | Yes | No |
Boomi vs Zapier: common questions
Which is better, Boomi or Zapier?
On our 0-100 score Zapier rates higher (77/100 against 13/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Boomi and Zapier compare on the numbers?
Zapier leads on our overall score (77/100 against 13/100), agent readiness (71/100 against 47/100), domain rating (91/100 against 79/100), LinkedIn following (360,432 against 128,896).
Read the full Boomi review and pricing or the Zapier review and pricing. You can also browse other Boomi alternatives we track.

