Booking Holdings vs Wakanow
Booking Holdings vs Wakanow, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booking Holdings is on 23/100 and Wakanow on 63/100.
Where each one leads
Booking Holdings
- domain rating: 83/100 against 2/100
- headcount: 18,478 against 801
- LinkedIn following: 71,250 against 25,716
Wakanow
- our overall score: 63/100 against 23/100
- agent readiness: 64/100 against 45/100
At a glance
| Measure | Booking Holdings | Wakanow |
|---|---|---|
| What it is | Global leader in online travel, connecting travelers with a wide range of travel services. | A full-service online travel company providing a one-stop booking portal for flights, hotels, and travel services. |
| Category | Travel Tech, Marketplace, E-commerce, Hospitality | Travel Tech, Online Travel Agency, Flight Booking, Hotel Booking |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Platform |
| Founded | 1997 | 2008 |
| Headquarters | Norwalk, United States | Atlanta, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Booking Holdings | Wakanow |
|---|---|---|
| Employees | 18,478 | 801 |
| Headcount growthLast 12 months | Not published | -6.5% |
| Total funding | Not published | $40.0M |
| Latest round | Not published | Series B |
| LinkedIn followers | 71,250 | 25,716 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booking Holdings | Wakanow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 63/100 |
| Traction | 20/100 | 58/100 |
| Team | 10/100 | 70/100 |
| Search visibility | 25/100 | 31/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | C (64/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 2/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booking Holdings | Wakanow |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Ghost |
| Frameworks | Bootstrap | Angular, Tailwind CSS |
Booking Holdings vs Wakanow: common questions
Which is better, Booking Holdings or Wakanow?
On our 0-100 score Wakanow rates higher (63/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Booking Holdings and Wakanow compare on the numbers?
Booking Holdings leads on domain rating (83/100 against 2/100), headcount (18,478 against 801), LinkedIn following (71,250 against 25,716). Wakanow leads on our overall score (63/100 against 23/100), agent readiness (64/100 against 45/100).
Read the full Booking Holdings review and pricing or the Wakanow review and pricing. You can also browse other Booking Holdings alternatives we track.