Booking Holdings vs Kayak
Booking Holdings vs Kayak, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booking Holdings is on 23/100 and Kayak on 67/100.
Where each one leads
Booking Holdings
- headcount: 18,478 against 1,095
Kayak
- our overall score: 67/100 against 23/100
- agent readiness: 54/100 against 45/100
- LinkedIn following: 100,209 against 71,250
At a glance
| Measure | Booking Holdings | Kayak |
|---|---|---|
| What it is | Global leader in online travel, connecting travelers with a wide range of travel services. | Kayak is a travel metasearch engine that compares flights, hotels, rental cars, and vacation packages. |
| Category | Travel Tech, Marketplace, E-commerce, Hospitality | Travel Tech, Metasearch Engine, Online Travel, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Platform |
| Founded | 1997 | 2004 |
| Headquarters | Norwalk, United States | Stamford, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Booking Holdings | Kayak |
|---|---|---|
| Employees | 18,478 | 1,095 |
| Total funding | Not published | $418M |
| Latest round | Not published | Series E |
| Valuation | Not published | $1.8B |
| LinkedIn followers | 71,250 | 100,209 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booking Holdings | Kayak |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 67/100 |
| Traction | 20/100 | 60/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 25/100 | 34/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booking Holdings | Kayak |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Not detected |
Booking Holdings vs Kayak: common questions
Which is better, Booking Holdings or Kayak?
On our 0-100 score Kayak rates higher (67/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Booking Holdings and Kayak compare on the numbers?
Booking Holdings leads on headcount (18,478 against 1,095). Kayak leads on our overall score (67/100 against 23/100), agent readiness (54/100 against 45/100), LinkedIn following (100,209 against 71,250).
Read the full Booking Holdings review and pricing or the Kayak review and pricing. You can also browse other Booking Holdings alternatives we track.