Booking Holdings vs GetYourGuide
Booking Holdings vs GetYourGuide, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booking Holdings is on 23/100 and GetYourGuide on 61/100.
Where each one leads
Booking Holdings
- agent readiness: 45/100 against 31/100
GetYourGuide
- our overall score: 61/100 against 23/100
At a glance
| Measure | Booking Holdings | GetYourGuide |
|---|---|---|
| What it is | Global leader in online travel, connecting travelers with a wide range of travel services. | Online marketplace for booking tours, activities, and attractions worldwide. |
| Category | Travel Tech, Marketplace, E-commerce, Hospitality | Travel Tech, Marketplace, E-commerce, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 1997 | 2009 |
| Headquarters | Norwalk, United States | Berlin, Germany |
| Status | Active | Active |
Size, funding and growth
| Measure | Booking Holdings | GetYourGuide |
|---|---|---|
| Employees | 18,478 | Not published |
| Total funding | Not published | $895M |
| Latest round | Not published | Conventional Debt |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 71,250 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booking Holdings | GetYourGuide |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 61/100 |
| Traction | 20/100 | 40/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 25/100 | 14/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (31/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booking Holdings | GetYourGuide |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Not detected |
Booking Holdings vs GetYourGuide: common questions
Which is better, Booking Holdings or GetYourGuide?
On our 0-100 score GetYourGuide rates higher (61/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Booking Holdings and GetYourGuide compare on the numbers?
Booking Holdings leads on agent readiness (45/100 against 31/100). GetYourGuide leads on our overall score (61/100 against 23/100).
Read the full Booking Holdings review and pricing or the GetYourGuide review and pricing. You can also browse other Booking Holdings alternatives we track.

