Booking Holdings vs Expedia Group
Booking Holdings vs Expedia Group, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booking Holdings is on 23/100 and Expedia Group on 29/100.
Where each one leads
Booking Holdings
- agent readiness: 45/100 against 37/100
Expedia Group
- our overall score: 29/100 against 23/100
- LinkedIn following: 928,132 against 71,250
At a glance
| Measure | Booking Holdings | Expedia Group |
|---|---|---|
| What it is | Global leader in online travel, connecting travelers with a wide range of travel services. | Global travel technology company operating a portfolio of travel brands. |
| Category | Travel Tech, Marketplace, E-commerce, Hospitality | Travel Tech, E-commerce, Marketplace, Hospitality Technology |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 1997 | 1996 |
| Headquarters | Norwalk, United States | Seattle, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Booking Holdings | Expedia Group |
|---|---|---|
| Employees | 18,478 | 21,850 |
| Total funding | Not published | $75.2M |
| LinkedIn followers | 71,250 | 928,132 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booking Holdings | Expedia Group |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 29/100 |
| Traction | 20/100 | 59/100 |
| Team | 10/100 | 50/100 |
| Search visibility | 25/100 | 31/100 |
| Quality | Not published | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booking Holdings | Expedia Group |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Not detected |
| Analytics | Not detected | Google Tag Manager |
Booking Holdings vs Expedia Group: common questions
Which is better, Booking Holdings or Expedia Group?
On our 0-100 score Expedia Group rates higher (29/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Booking Holdings and Expedia Group compare on the numbers?
Booking Holdings leads on agent readiness (45/100 against 37/100). Expedia Group leads on our overall score (29/100 against 23/100), LinkedIn following (928,132 against 71,250).
Read the full Booking Holdings review and pricing or the Expedia Group review and pricing. You can also browse other Booking Holdings alternatives we track.