Booking Holdings vs Expedia
Booking Holdings vs Expedia, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Booking Holdings is on 23/100 and Expedia on 76/100.
Where each one leads
Booking Holdings
- agent readiness: 45/100 against 37/100
Expedia
- our overall score: 76/100 against 23/100
- LinkedIn following: 923,629 against 71,250
At a glance
| Measure | Booking Holdings | Expedia |
|---|---|---|
| What it is | Global leader in online travel, connecting travelers with a wide range of travel services. | Global online travel company offering flights, hotels, car rentals, cruises, activities, and vacation rentals. |
| Category | Travel Tech, Marketplace, E-commerce, Hospitality | Travel Tech, Marketplace, E-commerce, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Platform |
| Founded | 1997 | 1996 |
| Headquarters | Norwalk, United States | Seattle, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Booking Holdings | Expedia |
|---|---|---|
| Employees | 18,478 | 21,887 |
| Headcount growthLast 12 months | Not published | +2.7% |
| Total funding | Not published | $4.2B |
| Latest round | Not published | Post IPO Debt |
| LinkedIn followers | 71,250 | 923,629 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Booking Holdings | Expedia |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 76/100 |
| Traction | 20/100 | 60/100 |
| Team | 10/100 | 70/100 |
| Search visibility | 25/100 | 46/100 |
| Quality | Not published | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Booking Holdings | Expedia |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Not detected |
| Analytics | Not detected | Google Tag Manager |
Booking Holdings vs Expedia: common questions
Which is better, Booking Holdings or Expedia?
On our 0-100 score Expedia rates higher (76/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Booking Holdings and Expedia compare on the numbers?
Booking Holdings leads on agent readiness (45/100 against 37/100). Expedia leads on our overall score (76/100 against 23/100), LinkedIn following (923,629 against 71,250).
Read the full Booking Holdings review and pricing or the Expedia review and pricing. You can also browse other Booking Holdings alternatives we track.