BoldTrail vs ZoomInfo
BoldTrail vs ZoomInfo, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BoldTrail is on 27/100 and ZoomInfo on 33/100.
Where each one leads
BoldTrail
Leads on none of the measures we hold for both companies.
ZoomInfo
- our overall score: 33/100 against 27/100
- domain rating: 85/100 against 70/100
- headcount: 4,242 against 468
- LinkedIn following: 279,848 against 22,426
At a glance
| Measure | BoldTrail | ZoomInfo |
|---|---|---|
| What it is | AI-powered CRM and productivity platform for real estate professionals. | B2B database and intelligence platform for sales and marketing professionals. |
| Category | Real Estate Technology, CRM, Marketing Automation, AI-Powered CRM | Sales Intelligence, Marketing Technology, B2B Database, Go-to-Market Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2017 | 2007 |
| Headquarters | Murray, United States | Vancouver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | BoldTrail | ZoomInfo |
|---|---|---|
| Employees | 468 | 4,242 |
| Total funding | Not published | $1.1B |
| Latest round | Not published | Series A |
| Valuation | Not published | $15B |
| LinkedIn followers | 22,426 | 279,848 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BoldTrail | ZoomInfo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 27/100 | 33/100 |
| Traction | 20/100 | 40/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 22/100 | 11/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BoldTrail | ZoomInfo |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Tiktok Pixel | Not detected |
| Support stack | HubSpot | Not detected |
BoldTrail vs ZoomInfo: common questions
Which is better, BoldTrail or ZoomInfo?
On our 0-100 score ZoomInfo rates higher (33/100 against 27/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do BoldTrail and ZoomInfo compare on the numbers?
ZoomInfo leads on our overall score (33/100 against 27/100), domain rating (85/100 against 70/100), headcount (4,242 against 468), LinkedIn following (279,848 against 22,426).
Read the full BoldTrail review and pricing or the ZoomInfo review and pricing. You can also browse other BoldTrail alternatives we track.