Bluemercury vs Ulta Beauty
Bluemercury vs Ulta Beauty, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bluemercury is on 34/100 and Ulta Beauty on 25/100.
Where each one leads
Bluemercury
- our overall score: 34/100 against 25/100
- agent readiness: 58/100 against 37/100
Ulta Beauty
- domain rating: 83/100 against 71/100
- funding raised: $11.5M against $1.6M
At a glance
| Measure | Bluemercury | Ulta Beauty |
|---|---|---|
| What it is | A luxury beauty retailer and spa chain, now a subsidiary of Macy's, Inc. | Largest beauty retailer in the U.S. offering a wide range of cosmetics, skincare, haircare, and fragrance, with in-store salon services. |
| Category | Retail, Cosmetics, Skincare, Beauty | Retail, E-commerce, Beauty, Cosmetics |
| Sells toBusiness model | B2C | B2C |
| Offering | Retail | Marketplace | services | platform |
| Founded | 1999 | 1990 |
| Headquarters | New York, United States | Bolingbrook, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Bluemercury | Ulta Beauty |
|---|---|---|
| Total funding | $1.6M | $11.5M |
| Latest round | Series A | Venture Capital |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bluemercury | Ulta Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 34/100 | 25/100 |
| Traction | 31/100 | 35/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 15/100 | 11/100 |
| Quality | 30/100 | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (58/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bluemercury | Ulta Beauty |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| CMS | Shopify | Ghost |
| Frameworks | Jquery | Not detected |
Bluemercury vs Ulta Beauty: common questions
Which is better, Bluemercury or Ulta Beauty?
On our 0-100 score Bluemercury rates higher (34/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Bluemercury and Ulta Beauty compare on the numbers?
Bluemercury leads on our overall score (34/100 against 25/100), agent readiness (58/100 against 37/100). Ulta Beauty leads on domain rating (83/100 against 71/100), funding raised ($11.5M against $1.6M).
Read the full Bluemercury review and pricing or the Ulta Beauty review and pricing. You can also browse other Bluemercury alternatives we track.