Bluemercury vs Fenty Beauty
Bluemercury vs Fenty Beauty, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bluemercury is on 34/100 and Fenty Beauty on 70/100.
Where each one leads
Bluemercury
Leads on none of the measures we hold for both companies.
Fenty Beauty
- our overall score: 70/100 against 34/100
- funding raised: $2.8B against $1.6M
At a glance
| Measure | Bluemercury | Fenty Beauty |
|---|---|---|
| What it is | A luxury beauty retailer and spa chain, now a subsidiary of Macy's, Inc. | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. |
| Category | Retail, Cosmetics, Skincare, Beauty | Cosmetics, Beauty, Skincare, Hair Care |
| Sells toBusiness model | B2C | B2C |
| Offering | Retail | Software | hardware | services | marketplace | platform |
| Founded | 1999 | 2017 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Bluemercury | Fenty Beauty |
|---|---|---|
| Total funding | $1.6M | $2.8B |
| Latest round | Series A | Private |
| Valuation | Not published | $4.0B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bluemercury | Fenty Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 34/100 | 70/100 |
| Traction | 31/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 18/100 |
| Quality | 30/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (58/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bluemercury | Fenty Beauty |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery | Jquery, Tailwind CSS |
| Payments | Not detected | Apple PAY |
| Analytics | Not detected | Google Tag Manager |
Bluemercury vs Fenty Beauty: common questions
Which is better, Bluemercury or Fenty Beauty?
On our 0-100 score Fenty Beauty rates higher (70/100 against 34/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Bluemercury and Fenty Beauty compare on the numbers?
Fenty Beauty leads on our overall score (70/100 against 34/100), funding raised ($2.8B against $1.6M).
Read the full Bluemercury review and pricing or the Fenty Beauty review and pricing. You can also browse other Bluemercury alternatives we track.