Blue Apron vs HelloFresh
Blue Apron vs HelloFresh, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Blue Apron is on 37/100 and HelloFresh on 33/100.
Where each one leads
Blue Apron
- our overall score: 37/100 against 33/100
- funding raised: $496M against $10.0M
HelloFresh
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Blue Apron | HelloFresh |
|---|---|---|
| What it is | Meal kit delivery service providing pre-portioned ingredients and recipes for home cooking. | Global meal-kit company delivering pre-portioned ingredients and chef-curated recipes directly to customers' doorsteps. |
| Category | FoodTech, E-commerce, Meal Delivery, Consumer App | FoodTech, E-commerce, Subscription |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Services |
| Founded | 2012 | 2011 |
| Headquarters | New York, United States | Berlin, Germany |
| Status | Active | Active |
Size, funding and growth
| Measure | Blue Apron | HelloFresh |
|---|---|---|
| Total funding | $496M | $10.0M |
| Latest round | Not published | Seed |
| Valuation | $2 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Blue Apron | HelloFresh |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 33/100 |
| Traction | 40/100 | 35/100 |
| Team | 70/100 | 70/100 |
| Community | 14/100 | 12/100 |
| Search visibility | 4/100 | 8/100 |
| Quality | 35/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Blue Apron | HelloFresh |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Not detected | Next.js |
| Analytics | Not detected | Google Tag Manager |
Blue Apron vs HelloFresh: common questions
Which is better, Blue Apron or HelloFresh?
On our 0-100 score Blue Apron rates higher (37/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Blue Apron and HelloFresh compare on the numbers?
Blue Apron leads on our overall score (37/100 against 33/100), funding raised ($496M against $10.0M).
Read the full Blue Apron review and pricing or the HelloFresh review and pricing. You can also browse other Blue Apron alternatives we track.