Blue Apron vs GoFood
Blue Apron vs GoFood, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Blue Apron is on 37/100 and GoFood on 61/100.
Where each one leads
Blue Apron
- agent readiness: 36/100 against 30/100
GoFood
- our overall score: 61/100 against 37/100
- funding raised: $4.3B against $496M
At a glance
| Measure | Blue Apron | GoFood |
|---|---|---|
| What it is | Meal kit delivery service providing pre-portioned ingredients and recipes for home cooking. | GoFood is a food delivery service operating in Indonesia and Vietnam, part of the GoTo Group. |
| Category | FoodTech, E-commerce, Meal Delivery, Consumer App | FoodTech, E-commerce, Marketplace, Logistics |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Platform |
| Founded | 2012 | 2015 |
| Headquarters | New York, United States | Jakarta, Indonesia |
| Status | Active | Active |
Size, funding and growth
| Measure | Blue Apron | GoFood |
|---|---|---|
| Total funding | $496M | $4.3B |
| Latest round | Not published | Series Unknown |
| Valuation | $2 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Blue Apron | GoFood |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 61/100 |
| Traction | 40/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | 14/100 | Not published |
| Search visibility | 4/100 | 13/100 |
| Quality | 35/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (30/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Blue Apron | GoFood |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager |
Blue Apron vs GoFood: common questions
Which is better, Blue Apron or GoFood?
On our 0-100 score GoFood rates higher (61/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Blue Apron and GoFood compare on the numbers?
Blue Apron leads on agent readiness (36/100 against 30/100). GoFood leads on our overall score (61/100 against 37/100), funding raised ($4.3B against $496M).
Read the full Blue Apron review and pricing or the GoFood review and pricing. You can also browse other Blue Apron alternatives we track.