Blue Apron vs Freshly
Blue Apron vs Freshly, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Blue Apron is on 37/100 and Freshly on 52/100.
Where each one leads
Blue Apron
- agent readiness: 36/100 against 29/100
- domain rating: 77/100 against 64/100
- funding raised: $496M against $7.0M
Freshly
- our overall score: 52/100 against 37/100
At a glance
| Measure | Blue Apron | Freshly |
|---|---|---|
| What it is | Meal kit delivery service providing pre-portioned ingredients and recipes for home cooking. | Freshly delivers pre-prepared, healthy meals to your door, simplifying healthy eating. |
| Category | FoodTech, E-commerce, Meal Delivery, Consumer App | FoodTech, Meal Delivery, Subscription Service, Health and Wellness |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2012 | 2015 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Blue Apron | Freshly |
|---|---|---|
| Total funding | $496M | $7.0M |
| Latest round | Not published | Seed |
| Valuation | $2 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Blue Apron | Freshly |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 52/100 |
| Traction | 40/100 | Not published |
| Team | 70/100 | 36/100 |
| Community | 14/100 | Not published |
| Search visibility | 4/100 | Not published |
| Quality | 35/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (29/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 64/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Blue Apron | Freshly |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
Blue Apron vs Freshly: common questions
Which is better, Blue Apron or Freshly?
On our 0-100 score Freshly rates higher (52/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Blue Apron and Freshly compare on the numbers?
Blue Apron leads on agent readiness (36/100 against 29/100), domain rating (77/100 against 64/100), funding raised ($496M against $7.0M). Freshly leads on our overall score (52/100 against 37/100).
Read the full Blue Apron review and pricing or the Freshly review and pricing. You can also browse other Blue Apron alternatives we track.