Blogger vs Ghost
Blogger vs Ghost, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Blogger is on 22/100 and Ghost on 53/100.
Where each one leads
Blogger
Leads on none of the measures we hold for both companies.
Ghost
- our overall score: 53/100 against 22/100
- agent readiness: 43/100 against 31/100
At a glance
| Measure | Blogger | Ghost |
|---|---|---|
| What it is | A free, user-friendly platform for creating and publishing blogs. | An open-source platform for professional publishers to create, share, and grow a business around their content. |
| Category | Content Management System, Blogging Platform, Consumer App, Web Publishing | Publishing Platform, Content Management System, Open Source, Creator Economy |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 1999 | 2013 |
| Headquarters | Mountain View, United States | Singapore, Singapore |
| Status | Active | Active |
Size, funding and growth
| Measure | Blogger | Ghost |
|---|---|---|
| Total funding | Not published | $7.4M |
| Latest round | Not published | Series A |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Blogger | Ghost |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 22/100 | 53/100 |
| Traction | Not published | 34/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | Not published | 9/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 94/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Blogger | Ghost |
|---|---|---|
| Hosting | Google Cloud | Netlify |
| CDN | Not detected | Netlify |
| CMS | Not detected | Ghost |
| Frameworks | Not detected | Alpinejs, Tailwind CSS |
| Analytics | Not detected | Segment |
| Support stack | Not detected | Discourse |
| Open source | No | Yes |
| Self-hostable | No | Yes |
Blogger vs Ghost: common questions
Which is better, Blogger or Ghost?
On our 0-100 score Ghost rates higher (53/100 against 22/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Blogger and Ghost compare on the numbers?
Ghost leads on our overall score (53/100 against 22/100), agent readiness (43/100 against 31/100).
Read the full Blogger review and pricing or the Ghost review and pricing. You can also browse other Blogger alternatives we track.