Bizzabo vs Booth Guru
Bizzabo vs Booth Guru, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bizzabo is on 62/100 and Booth Guru on 31/100.
Where each one leads
Bizzabo
- our overall score: 62/100 against 31/100
- domain rating: 83/100 against 1/100
- headcount: 199 against 2
- headcount growth: +5.8% against -9.0%
- LinkedIn following: 20,827 against 102
Booth Guru
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Bizzabo | Booth Guru |
|---|---|---|
| What it is | Bizzabo provides an Event Experience Operating System for managing in-person, virtual, and hybrid events. | AI-driven behavioral intelligence for scalable live events, focusing on signal intelligence beyond traditional registration and attendance. |
| Category | Event Management Software, Virtual Events, Hybrid Events, In-person Events | Events, Trade Show Management, Event Management Software, B2B Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2011 | 2016 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Bizzabo | Booth Guru |
|---|---|---|
| Employees | 199 | 2 |
| Headcount growthLast 12 months | +5.8% | -9.0% |
| Total funding | $188M | Not published |
| Latest round | Series D | Bootstrapped |
| Valuation | $285M | Not published |
| LinkedIn followers | 20,827 | 102 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bizzabo | Booth Guru |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 31/100 |
| Traction | 60/100 | 5/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 33/100 | 22/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 1/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bizzabo | Booth Guru |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | Ghost |
| Open source | No | Yes |
What users say
| Measure | Bizzabo | Booth Guru |
|---|---|---|
| Reddit sentimentThreads we track | 3 positive, 2 negative across 6 threads | Not published |
“NY's Bizzabo Acquires Montreal's Klik To Revolutionize In-Person Events, utilizing smart wearable technology to power onsite experiences at live events. 'Klik is our fourth acquisition in the past six months, after x.ai, Whalebone, and TeeV”r/NYbusiness
Bizzabo vs Booth Guru: common questions
Which is better, Bizzabo or Booth Guru?
On our 0-100 score Bizzabo rates higher (62/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Bizzabo and Booth Guru compare on the numbers?
Bizzabo leads on our overall score (62/100 against 31/100), domain rating (83/100 against 1/100), headcount (199 against 2), headcount growth (+5.8% against -9.0%), LinkedIn following (20,827 against 102).
What do real users say about Bizzabo and Booth Guru?
Bizzabo: 3 positive and 2 negative mentions across 6 Reddit threads we track, mostly in r/NYbusiness.
Read the full Bizzabo review and pricing or the Booth Guru review and pricing. You can also browse other Bizzabo alternatives we track.