Bitso vs Keyrock
Bitso vs Keyrock, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bitso is on 60/100 and Keyrock on 67/100.
Where each one leads
Bitso
- domain rating: 73/100 against 63/100
- headcount: 753 against 223
- funding raised: $250M against $176M
- LinkedIn following: 284,342 against 38,992
Keyrock
- our overall score: 67/100 against 60/100
At a glance
| Measure | Bitso | Keyrock |
|---|---|---|
| What it is | A leading cryptocurrency exchange in Latin America. | A digital asset services firm providing market making, asset management, and options trading. |
| Category | Fintech, Cryptocurrency, Blockchain | Fintech, Cryptocurrency, Digital Assets, Financial Services |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Services |
| Founded | 2014 | 2017 |
| Headquarters | Mexico City, Mexico | Brussels, Belgium |
| Status | Active | Active |
Size, funding and growth
| Measure | Bitso | Keyrock |
|---|---|---|
| Employees | 753 | 223 |
| Total funding | $250M | $176M |
| Latest round | Series C | Series C |
| Valuation | $2.2B | $1.1B |
| LinkedIn followers | 284,342 | 38,992 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bitso | Keyrock |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 67/100 |
| Traction | 60/100 | 60/100 |
| Team | Not published | 70/100 |
| Community | 15/100 | 15/100 |
| Search visibility | 32/100 | 43/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 63/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bitso | Keyrock |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Support stack | Zendesk | Not detected |
Bitso vs Keyrock: common questions
Which is better, Bitso or Keyrock?
On our 0-100 score Keyrock rates higher (67/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Bitso and Keyrock compare on the numbers?
Bitso leads on domain rating (73/100 against 63/100), headcount (753 against 223), funding raised ($250M against $176M), LinkedIn following (284,342 against 38,992). Keyrock leads on our overall score (67/100 against 60/100).
Read the full Bitso review and pricing or the Keyrock review and pricing. You can also browse other Bitso alternatives we track.