BitFlyer vs Kraken
BitFlyer vs Kraken, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BitFlyer is on 49/100 and Kraken on 42/100.
Where each one leads
BitFlyer
- our overall score: 49/100 against 42/100
Kraken
- agent readiness: 49/100 against 25/100
- domain rating: 86/100 against 76/100
- funding raised: $1.1B against $30.0M
At a glance
| Measure | BitFlyer | Kraken |
|---|---|---|
| What it is | Japanese cryptocurrency exchange offering a wide range of digital assets for trading. | A leading global cryptocurrency exchange offering trading, staking, and financial services. |
| Category | Fintech, Crypto Exchange, Web3, Blockchain | Cryptocurrency Exchange and Services, Fintech, Blockchain Technology, Cryptocurrency Exchange |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2014 | 2011 |
| Headquarters | Tokyo, Japan | Cheyenne, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | BitFlyer | Kraken |
|---|---|---|
| Employees | Not published | 1,123 |
| Total funding | $30.0M | $1.1B |
| Latest round | Series A | Series B |
| Valuation | Not published | $1.0B |
| LinkedIn followers | Not published | 295,747 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BitFlyer | Kraken |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 42/100 |
| Traction | 37/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 11/100 | 34/100 |
| Quality | 58/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BitFlyer | Kraken |
|---|---|---|
| Hosting | Azure | Not detected |
| CDN | Not detected | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
BitFlyer vs Kraken: common questions
Which is better, BitFlyer or Kraken?
On our 0-100 score BitFlyer rates higher (49/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do BitFlyer and Kraken compare on the numbers?
BitFlyer leads on our overall score (49/100 against 42/100). Kraken leads on agent readiness (49/100 against 25/100), domain rating (86/100 against 76/100), funding raised ($1.1B against $30.0M).
Read the full BitFlyer review and pricing or the Kraken review and pricing. You can also browse other BitFlyer alternatives we track.

