Binance.US vs Kraken Financial
Binance.US vs Kraken Financial, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Binance.US is on 56/100 and Kraken Financial on 59/100.
Where each one leads
Binance.US
Leads on none of the measures we hold for both companies.
Kraken Financial
- our overall score: 59/100 against 56/100
- domain rating: 86/100 against 74/100
- funding raised: $600M against $200M
At a glance
| Measure | Binance.US | Kraken Financial |
|---|---|---|
| What it is | A cryptocurrency exchange focused on U.S. investors, expanding beyond spot trading into derivatives and prediction markets. | A Wyoming-chartered special purpose depository institution (SPDI) that provides regulated digital asset banking services and direct access to the Federal Reserve's payment infrastructure. |
| Category | Cryptocurrency, Fintech, Blockchain, Financial Services | Fintech, Cryptocurrency, Banking, Regulatory Technology |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Services |
| Founded | 2019 | 2020 |
| Headquarters | Miami, United States | Cheyenne, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Binance.US | Kraken Financial |
|---|---|---|
| Employees | 483 | Not published |
| Total funding | $200M | $600M |
| Latest round | Seed | Secondary Transaction - Private |
| Valuation | $4.5B | $20B |
| LinkedIn followers | 36,272 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Binance.US | Kraken Financial |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 59/100 |
| Traction | 60/100 | 40/100 |
| Team | 10/100 | 50/100 |
| Search visibility | 37/100 | Not published |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Binance.US | Kraken Financial |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Not detected |
Binance.US vs Kraken Financial: common questions
Which is better, Binance.US or Kraken Financial?
On our 0-100 score Kraken Financial rates higher (59/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Binance.US and Kraken Financial compare on the numbers?
Kraken Financial leads on our overall score (59/100 against 56/100), domain rating (86/100 against 74/100), funding raised ($600M against $200M).
Read the full Binance.US review and pricing or the Kraken Financial review and pricing. You can also browse other Binance.US alternatives we track.