Binance.US vs Kraken
Binance.US vs Kraken, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Binance.US is on 56/100 and Kraken on 42/100.
Where each one leads
Binance.US
- our overall score: 56/100 against 42/100
Kraken
- domain rating: 86/100 against 74/100
- headcount: 1,123 against 483
- funding raised: $1.1B against $200M
- LinkedIn following: 295,747 against 36,272
At a glance
| Measure | Binance.US | Kraken |
|---|---|---|
| What it is | A cryptocurrency exchange focused on U.S. investors, expanding beyond spot trading into derivatives and prediction markets. | A leading global cryptocurrency exchange offering trading, staking, and financial services. |
| Category | Cryptocurrency, Fintech, Blockchain, Financial Services | Cryptocurrency Exchange and Services, Fintech, Blockchain Technology, Cryptocurrency Exchange |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2019 | 2011 |
| Headquarters | Miami, United States | Cheyenne, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Binance.US | Kraken |
|---|---|---|
| Employees | 483 | 1,123 |
| Total funding | $200M | $1.1B |
| Latest round | Seed | Series B |
| Valuation | $4.5B | $1.0B |
| LinkedIn followers | 36,272 | 295,747 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Binance.US | Kraken |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 42/100 |
| Traction | 60/100 | 60/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 37/100 | 34/100 |
| Quality | 68/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Binance.US | Kraken |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Not detected |
Binance.US vs Kraken: common questions
Which is better, Binance.US or Kraken?
On our 0-100 score Binance.US rates higher (56/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Binance.US and Kraken compare on the numbers?
Binance.US leads on our overall score (56/100 against 42/100). Kraken leads on domain rating (86/100 against 74/100), headcount (1,123 against 483), funding raised ($1.1B against $200M), LinkedIn following (295,747 against 36,272).
Read the full Binance.US review and pricing or the Kraken review and pricing. You can also browse other Binance.US alternatives we track.