Binance.US vs Keyrock
Binance.US vs Keyrock, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Binance.US is on 56/100 and Keyrock on 67/100.
Where each one leads
Binance.US
- agent readiness: 48/100 against 35/100
- domain rating: 74/100 against 63/100
- headcount: 483 against 223
Keyrock
- our overall score: 67/100 against 56/100
At a glance
| Measure | Binance.US | Keyrock |
|---|---|---|
| What it is | A cryptocurrency exchange focused on U.S. investors, expanding beyond spot trading into derivatives and prediction markets. | A digital asset services firm providing market making, asset management, and options trading. |
| Category | Cryptocurrency, Fintech, Blockchain, Financial Services | Fintech, Cryptocurrency, Digital Assets, Financial Services |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Services |
| Founded | 2019 | 2017 |
| Headquarters | Miami, United States | Brussels, Belgium |
| Status | Active | Active |
Size, funding and growth
| Measure | Binance.US | Keyrock |
|---|---|---|
| Employees | 483 | 223 |
| Total funding | $200M | $176M |
| Latest round | Seed | Series C |
| Valuation | $4.5B | $1.1B |
| LinkedIn followers | 36,272 | 38,992 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Binance.US | Keyrock |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 67/100 |
| Traction | 60/100 | 60/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 37/100 | 43/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 63/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Binance.US | Keyrock |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Not detected |
Binance.US vs Keyrock: common questions
Which is better, Binance.US or Keyrock?
On our 0-100 score Keyrock rates higher (67/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Binance.US and Keyrock compare on the numbers?
Binance.US leads on agent readiness (48/100 against 35/100), domain rating (74/100 against 63/100), headcount (483 against 223). Keyrock leads on our overall score (67/100 against 56/100).
Read the full Binance.US review and pricing or the Keyrock review and pricing. You can also browse other Binance.US alternatives we track.