Binance.US vs Coinbase
Binance.US vs Coinbase, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Binance.US is on 56/100 and Coinbase on 73/100.
Where each one leads
Binance.US
Leads on none of the measures we hold for both companies.
Coinbase
- our overall score: 73/100 against 56/100
- domain rating: 91/100 against 74/100
- headcount: 7,470 against 483
- funding raised: $1.1B against $200M
At a glance
| Measure | Binance.US | Coinbase |
|---|---|---|
| What it is | A cryptocurrency exchange focused on U.S. investors, expanding beyond spot trading into derivatives and prediction markets. | A leading cryptocurrency exchange platform for buying, selling, storing, and managing digital assets securely. |
| Category | Cryptocurrency, Fintech, Blockchain, Financial Services | Fintech, Cryptocurrency, Blockchain |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2019 | 2012 |
| Headquarters | Miami, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Binance.US | Coinbase |
|---|---|---|
| Employees | 483 | 7,470 |
| Total funding | $200M | $1.1B |
| Latest round | Seed | Not published |
| Valuation | $4.5B | $85 |
| LinkedIn followers | 36,272 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Binance.US | Coinbase |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 73/100 |
| Traction | 60/100 | 60/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 20/100 |
| Search visibility | 37/100 | 45/100 |
| Quality | 68/100 | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Binance.US | Coinbase |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Not detected |
| Open source | No | Yes |
Binance.US vs Coinbase: common questions
Which is better, Binance.US or Coinbase?
On our 0-100 score Coinbase rates higher (73/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Binance.US and Coinbase compare on the numbers?
Coinbase leads on our overall score (73/100 against 56/100), domain rating (91/100 against 74/100), headcount (7,470 against 483), funding raised ($1.1B against $200M).
Read the full Binance.US review and pricing or the Coinbase review and pricing. You can also browse other Binance.US alternatives we track.