Betterment vs Self Co
Betterment vs Self Co, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Betterment is on 29/100 and Self Co on 50/100.
Where each one leads
Betterment
- agent readiness: 53/100 against 43/100
Self Co
- our overall score: 50/100 against 29/100
- headcount: 909 against 350
At a glance
| Measure | Betterment | Self Co |
|---|---|---|
| What it is | Betterment is an investing and savings app that helps you grow your money with goal-setting tools, automatic deposit, and trading features. | Build credit and savings with Self. The Credit Builder Account and Self Visa® Credit Card help you establish payment history. Access cash fast with Self Cash. |
| Category | Not published | Fintech, Personal Finance, AI-Driven Financial Planning, WealthTech |
| Sells toBusiness model | B2C | B2C |
| Offering | Not published | Platform |
| Founded | 2010 | 2017 |
| Headquarters | Not published | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Betterment | Self Co |
|---|---|---|
| Employees | 350 | 909 |
| Total funding | Not published | $158M |
| Latest round | Not published | Seed |
| LinkedIn followers | 45,351 | 40,247 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Betterment | Self Co |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 29/100 | 50/100 |
| Traction | 20/100 | Not published |
| Team | 30/100 | Not published |
| Search visibility | 32/100 | 5/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Betterment | Self Co |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Not detected | Next.js, Graphql |
| Analytics | Appsflyer | Not detected |
Product and pricing
| Measure | Betterment | Self Co |
|---|---|---|
| Key features | Automated Investing, Goal-Setting Tools, Tax-Efficient Strategies, Low Fees, Financial Advice, Cash Management | Not published |
Betterment vs Self Co: common questions
Which is better, Betterment or Self Co?
On our 0-100 score Self Co rates higher (50/100 against 29/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Betterment and Self Co compare on the numbers?
Betterment leads on agent readiness (53/100 against 43/100). Self Co leads on our overall score (50/100 against 29/100), headcount (909 against 350).
Read the full Betterment review and pricing or the Self Co review and pricing. You can also browse other Betterment alternatives we track.