BetterHelp vs Plum
BetterHelp vs Plum, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BetterHelp is on 10/100 and Plum on 63/100.
Where each one leads
BetterHelp
- domain rating: 83/100 against 63/100
Plum
- our overall score: 63/100 against 10/100
At a glance
| Measure | BetterHelp | Plum |
|---|---|---|
| What it is | An online platform providing direct-to-consumer mental health counseling and therapy services via digital communication. | Plum is an Indian employee health and corporate insurance platform. |
| Category | HealthTech, Mental Health, Telehealth | HealthTech, InsurTech, Employee Benefits, Corporate Insurance |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Software |
| Founded | 2013 | 2019 |
| Headquarters | Mountain View, United States | Bengaluru, India |
| Status | Active | Active |
Size, funding and growth
| Measure | BetterHelp | Plum |
|---|---|---|
| Employees | Not published | 299 |
| Total funding | Not published | $36.2M |
| Latest round | Not published | Series B |
| Valuation | Not published | $126M |
| LinkedIn followers | Not published | 64,198 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BetterHelp | Plum |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 63/100 |
| Team | 60/100 | 24/100 |
| Search visibility | 12/100 | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 63/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BetterHelp | Plum |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | CloudFront | Vercel |
| Frameworks | Jquery, Bootstrap | Next.js, Tailwind CSS |
| Analytics | Not detected | Google Tag Manager |
BetterHelp vs Plum: common questions
Which is better, BetterHelp or Plum?
On our 0-100 score Plum rates higher (63/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do BetterHelp and Plum compare on the numbers?
BetterHelp leads on domain rating (83/100 against 63/100). Plum leads on our overall score (63/100 against 10/100).
Read the full BetterHelp review and pricing or the Plum review and pricing. You can also browse other BetterHelp alternatives we track.