Better Collective vs Superfiliate
Better Collective vs Superfiliate, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Better Collective is on 31/100 and Superfiliate on 59/100.
Where each one leads
Better Collective
- headcount: 1,900 against 76
- LinkedIn following: 44,695 against 5,344
Superfiliate
- our overall score: 59/100 against 31/100
- domain rating: 79/100 against 63/100
At a glance
| Measure | Better Collective | Superfiliate |
|---|---|---|
| What it is | Global media group operating in the iGaming and sports betting affiliate space. | Scale end-to-end influencer, affiliate and referral programs. Empower your customers and creators with cobranded landing pages, cash and store credit rewards, gifts, and much more! |
| Category | Affiliate Marketing, iGaming, Sports Betting, Media | Affiliate Marketing, Influencer Marketing, Referral Marketing, Creator Economy |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2004 | 2021 |
| Headquarters | Copenhagen, Denmark | Los Angeles, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Better Collective | Superfiliate |
|---|---|---|
| Employees | 1,900 | 76 |
| Open roles | 16 | Not published |
| Total funding | Not published | $5.5M |
| Latest round | Not published | Seed |
| Valuation | Not published | $25.5M |
| LinkedIn followers | 44,695 | 5,344 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Better Collective | Superfiliate |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 59/100 |
| Traction | 20/100 | 53/100 |
| Team | 50/100 | 60/100 |
| Community | Not published | 13/100 |
| Search visibility | 27/100 | 22/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Better Collective | Superfiliate |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | Yes | No |
Product and pricing
| Measure | Better Collective | Superfiliate |
|---|---|---|
| Current offer | Not published | 15% Off |
What users say
| Measure | Better Collective | Superfiliate |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Better Collective vs Superfiliate: common questions
Which is better, Better Collective or Superfiliate?
On our 0-100 score Superfiliate rates higher (59/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Better Collective and Superfiliate compare on the numbers?
Better Collective leads on headcount (1,900 against 76), LinkedIn following (44,695 against 5,344). Superfiliate leads on our overall score (59/100 against 31/100), domain rating (79/100 against 63/100).
Read the full Better Collective review and pricing or the Superfiliate review and pricing. You can also browse other Better Collective alternatives we track.

