Better Collective vs Super Group (SGHC) Limited
Better Collective vs Super Group (SGHC) Limited, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Better Collective is on 31/100 and Super Group (SGHC) Limited on 52/100.
Where each one leads
Better Collective
- agent readiness: 46/100 against 32/100
Super Group (SGHC) Limited
- our overall score: 52/100 against 31/100
- headcount: 4,000 against 1,900
At a glance
| Measure | Better Collective | Super Group (SGHC) Limited |
|---|---|---|
| What it is | Global media group operating in the iGaming and sports betting affiliate space. | A global online sports betting and gaming operator known for brands like Betway and Spin. |
| Category | Affiliate Marketing, iGaming, Sports Betting, Media | Online Gaming, Sports Betting, iGaming, Gambling |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Software |
| Founded | 2004 | 2021 |
| Headquarters | Copenhagen, Denmark | St. Peter Port, Guernsey |
| Status | Active | Active |
Size, funding and growth
| Measure | Better Collective | Super Group (SGHC) Limited |
|---|---|---|
| Employees | 1,900 | 4,000 |
| Open roles | 16 | Not published |
| Total funding | Not published | $171M |
| Latest round | Not published | SPAC Merger |
| Valuation | Not published | $4.8B |
| LinkedIn followers | 44,695 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Better Collective | Super Group (SGHC) Limited |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 52/100 |
| Traction | 20/100 | 60/100 |
| Team | 50/100 | Not published |
| Search visibility | 27/100 | 13/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (32/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Better Collective | Super Group (SGHC) Limited |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Tailwind CSS | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | Yes | No |
Better Collective vs Super Group (SGHC) Limited: common questions
Which is better, Better Collective or Super Group (SGHC) Limited?
On our 0-100 score Super Group (SGHC) Limited rates higher (52/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Better Collective and Super Group (SGHC) Limited compare on the numbers?
Better Collective leads on agent readiness (46/100 against 32/100). Super Group (SGHC) Limited leads on our overall score (52/100 against 31/100), headcount (4,000 against 1,900).
Read the full Better Collective review and pricing or the Super Group (SGHC) Limited review and pricing. You can also browse other Better Collective alternatives we track.