Better Collective vs Gambling.com
Better Collective vs Gambling.com, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Better Collective is on 31/100 and Gambling.com on 60/100.
Where each one leads
Better Collective
- agent readiness: 46/100 against 34/100
- domain rating: 63/100 against 51/100
- headcount: 1,900 against 523
- LinkedIn following: 44,695 against 23,861
Gambling.com
- our overall score: 60/100 against 31/100
At a glance
| Measure | Better Collective | Gambling.com |
|---|---|---|
| What it is | Global media group operating in the iGaming and sports betting affiliate space. | A performance marketing and sports betting media company providing digital marketing services for the online gambling industry. |
| Category | Affiliate Marketing, iGaming, Sports Betting, Media | Performance Marketing, Affiliate Marketing, Online Gambling, Sports Betting Media |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2004 | 2006 |
| Headquarters | Copenhagen, Denmark | Valletta, Malta |
| Status | Active | Active |
Size, funding and growth
| Measure | Better Collective | Gambling.com |
|---|---|---|
| Employees | 1,900 | 523 |
| Open roles | 16 | Not published |
| LinkedIn followers | 44,695 | 23,861 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Better Collective | Gambling.com |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 60/100 |
| Traction | 20/100 | 56/100 |
| Team | 50/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 27/100 | 34/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 51/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Better Collective | Gambling.com |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | Yes | No |
Better Collective vs Gambling.com: common questions
Which is better, Better Collective or Gambling.com?
On our 0-100 score Gambling.com rates higher (60/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Better Collective and Gambling.com compare on the numbers?
Better Collective leads on agent readiness (46/100 against 34/100), domain rating (63/100 against 51/100), headcount (1,900 against 523), LinkedIn following (44,695 against 23,861). Gambling.com leads on our overall score (60/100 against 31/100).
Read the full Better Collective review and pricing or the Gambling.com review and pricing. You can also browse other Better Collective alternatives we track.