Better Collective vs FirstPromoter
Better Collective vs FirstPromoter, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Better Collective is on 31/100 and FirstPromoter on 57/100.
Where each one leads
Better Collective
- headcount: 1,900 against 14
- LinkedIn following: 44,695 against 1,672
FirstPromoter
- our overall score: 57/100 against 31/100
- domain rating: 82/100 against 63/100
At a glance
| Measure | Better Collective | FirstPromoter |
|---|---|---|
| What it is | Global media group operating in the iGaming and sports betting affiliate space. | SaaS platform for managing and automating affiliate and referral programs for subscription businesses. |
| Category | Affiliate Marketing, iGaming, Sports Betting, Media | Affiliate Marketing, Referral Marketing, Influencer Marketing, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2004 | 2017 |
| Headquarters | Copenhagen, Denmark | Talmaciu, Romania |
| Status | Active | Active |
Size, funding and growth
| Measure | Better Collective | FirstPromoter |
|---|---|---|
| Employees | 1,900 | 14 |
| Headcount growthLast 12 months | Not published | +74.6% |
| Open roles | 16 | Not published |
| Total funding | Not published | $1.0M |
| Latest round | Not published | Seed |
| LinkedIn followers | 44,695 | 1,672 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Better Collective | FirstPromoter |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 57/100 |
| Traction | 20/100 | 42/100 |
| Team | 50/100 | 10/100 |
| Search visibility | 27/100 | 25/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 82/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Better Collective | FirstPromoter |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Framer |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | Yes | No |
Product and pricing
| Measure | Better Collective | FirstPromoter |
|---|---|---|
| Current offer | Not published | 14 Day Free Trial |
Better Collective vs FirstPromoter: common questions
Which is better, Better Collective or FirstPromoter?
On our 0-100 score FirstPromoter rates higher (57/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Better Collective and FirstPromoter compare on the numbers?
Better Collective leads on headcount (1,900 against 14), LinkedIn following (44,695 against 1,672). FirstPromoter leads on our overall score (57/100 against 31/100), domain rating (82/100 against 63/100).
Read the full Better Collective review and pricing or the FirstPromoter review and pricing. You can also browse other Better Collective alternatives we track.