Better Collective vs CJ Affiliate
Better Collective vs CJ Affiliate, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Better Collective is on 31/100 and CJ Affiliate on 75/100.
Where each one leads
Better Collective
- agent readiness: 46/100 against 37/100
CJ Affiliate
- our overall score: 75/100 against 31/100
- domain rating: 85/100 against 63/100
At a glance
| Measure | Better Collective | CJ Affiliate |
|---|---|---|
| What it is | Global media group operating in the iGaming and sports betting affiliate space. | Global affiliate marketing platform connecting brands with publishers for performance-based growth. |
| Category | Affiliate Marketing, iGaming, Sports Betting, Media | Affiliate Marketing, Performance Marketing, AdTech, Marketing Tech |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2004 | 1998 |
| Headquarters | Copenhagen, Denmark | Santa Barbara, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Better Collective | CJ Affiliate |
|---|---|---|
| Employees | 1,900 | 1,801 |
| Open roles | 16 | Not published |
| LinkedIn followers | 44,695 | 49,398 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Better Collective | CJ Affiliate |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 75/100 |
| Traction | 20/100 | Not published |
| Team | 50/100 | Not published |
| Search visibility | 27/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Better Collective | CJ Affiliate |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Open source | Yes | No |
Better Collective vs CJ Affiliate: common questions
Which is better, Better Collective or CJ Affiliate?
On our 0-100 score CJ Affiliate rates higher (75/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Better Collective and CJ Affiliate compare on the numbers?
Better Collective leads on agent readiness (46/100 against 37/100). CJ Affiliate leads on our overall score (75/100 against 31/100), domain rating (85/100 against 63/100).
Read the full Better Collective review and pricing or the CJ Affiliate review and pricing. You can also browse other Better Collective alternatives we track.