Bestmark vs Planday
Bestmark vs Planday, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bestmark is on 22/100 and Planday on 63/100.
Where each one leads
Bestmark
Leads on none of the measures we hold for both companies.
Planday
- our overall score: 63/100 against 22/100
- domain rating: 68/100 against 48/100
- headcount: 253 against 176
- headcount growth: -2.2% against -6.7%
- LinkedIn following: 22,793 against 3,108
At a glance
| Measure | Bestmark | Planday |
|---|---|---|
| What it is | BestMark provides custom mystery shopping and customer experience analytics to improve operational excellence. | Workforce management platform simplifying scheduling, time tracking, and communication for shift-based businesses. |
| Category | Customer Experience Management, Mystery Shopping, Business Services, Analytics | HR Tech, Workforce Management, Employee Scheduling, Time Tracking |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Software |
| Founded | Not published | 2004 |
| Headquarters | Not published | Copenhagen, Denmark |
| Status | Active | Active |
Size, funding and growth
| Measure | Bestmark | Planday |
|---|---|---|
| Employees | 176 | 253 |
| Headcount growthLast 12 months | -6.7% | -2.2% |
| Total funding | Not published | $58.8M |
| Latest round | Not published | Series C |
| LinkedIn followers | 3,108 | 22,793 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bestmark | Planday |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 22/100 | 63/100 |
| Traction | 20/100 | 59/100 |
| Team | Not published | 70/100 |
| Search visibility | 32/100 | 31/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 48/100 | 68/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bestmark | Planday |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager, Hotjar | Google Tag Manager |
What users say
| Measure | Bestmark | Planday |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 4 threads | Not published |
“Bestmark seems to have switched over to a larger platform called CX? Is this true or is it bologna? I really need to know”r/mysteryshopping
Bestmark vs Planday: common questions
Which is better, Bestmark or Planday?
On our 0-100 score Planday rates higher (63/100 against 22/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Bestmark and Planday compare on the numbers?
Planday leads on our overall score (63/100 against 22/100), domain rating (68/100 against 48/100), headcount (253 against 176), headcount growth (-2.2% against -6.7%), LinkedIn following (22,793 against 3,108).
What do real users say about Bestmark and Planday?
Bestmark: 0 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/mysteryshopping.
Read the full Bestmark review and pricing or the Planday review and pricing. You can also browse other Bestmark alternatives we track.