Bending Spoons vs Magisto
Bending Spoons vs Magisto, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bending Spoons is on 37/100 and Magisto on 47/100.
Where each one leads
Bending Spoons
- funding raised: $1.6B against $22.5M
- LinkedIn following: 385,642 against 5,997
Magisto
- our overall score: 47/100 against 37/100
- domain rating: 96/100 against 74/100
At a glance
| Measure | Bending Spoons | Magisto |
|---|---|---|
| What it is | Bending Spoons develops and publishes a suite of mobile applications focused on photo and video editing, utility, and wellness. | Magisto is an AI-powered video editing platform that automatically creates professional-looking videos from user-uploaded footage. |
| Category | Consumer App, Mobile App, Photo Editing, Video Editing | New Media, Photo, Video Editing, Video |
| Sells toBusiness model | B2C | B2B, B2C |
| Offering | Software | Software |
| Founded | Not published | 2009 |
| Headquarters | Milan, Italy | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Bending Spoons | Magisto |
|---|---|---|
| Employees | Not published | 15 |
| Headcount growthLast 12 months | Not published | -54.4% |
| Total funding | $1.6B | $22.5M |
| Latest round | Series D | Convertible Note |
| Valuation | $3K | $95.0M |
| LinkedIn followers | 385,642 | 5,997 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bending Spoons | Magisto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 47/100 |
| Traction | 40/100 | 49/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 32/100 | 40/100 |
| Quality | 30/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 96/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bending Spoons | Magisto |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CDN | Not detected | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Bending Spoons | Magisto |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 4 negative across 5 threads | 4 positive, 0 negative across 6 threads |
“Bending Spoons (Milan) might have the most insane hiring process I've ever seen. Instead they sent me SEVEN separate assessments. All proctored. 3-hour time limit.”r/cscareerquestionsEU
“In 2020, I came across the Magisto app and was thoroughly impressed by its ability to analyze my photos and videos and automatically create stunning videos for me. As a first-time mom, I had a constantly growing library of adorable pictures”r/vimeo
Bending Spoons vs Magisto: common questions
Which is better, Bending Spoons or Magisto?
On our 0-100 score Magisto rates higher (47/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Bending Spoons and Magisto compare on the numbers?
Bending Spoons leads on funding raised ($1.6B against $22.5M), LinkedIn following (385,642 against 5,997). Magisto leads on our overall score (47/100 against 37/100), domain rating (96/100 against 74/100).
What do real users say about Bending Spoons and Magisto?
Bending Spoons: 0 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/cscareerquestionsEU. Magisto: 4 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/vimeo.
Read the full Bending Spoons review and pricing or the Magisto review and pricing. You can also browse other Bending Spoons alternatives we track.