BasisTheory vs Plaid
BasisTheory vs Plaid, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: BasisTheory is on 55/100 and Plaid on 70/100.
Where each one leads
BasisTheory
- agent readiness: 56/100 against 50/100
Plaid
- our overall score: 70/100 against 55/100
- domain rating: 86/100 against 63/100
- headcount: 1,501 against 52
- funding raised: $734M against $17.0M
- LinkedIn following: 245,610 against 9,273
At a glance
| Measure | BasisTheory | Plaid |
|---|---|---|
| What it is | Tokenization and data security platform for managing sensitive payment data, enabling agentic commerce. | Plaid provides a data transfer network powering fintech and digital finance products. |
| Category | Fintech, Payments, Data Security, Tokenization | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2020 | 2013 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | BasisTheory | Plaid |
|---|---|---|
| Employees | 52 | 1,501 |
| Headcount growthLast 12 months | Not published | +87.5% |
| Total funding | $17.0M | $734M |
| Latest round | Funding Round | Not published |
| Valuation | Not published | $13B |
| LinkedIn followers | 9,273 | 245,610 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | BasisTheory | Plaid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 70/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 30/100 |
| Search visibility | 2/100 | 54/100 |
| Quality | Not published | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | BasisTheory | Plaid |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| CMS | Framer | Not detected |
| Frameworks | Not detected | Next.js, Bootstrap |
| Analytics | Not detected | Segment |
| Support stack | HubSpot | Not detected |
| Open source | Yes | Yes |
BasisTheory vs Plaid: common questions
Which is better, BasisTheory or Plaid?
On our 0-100 score Plaid rates higher (70/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do BasisTheory and Plaid compare on the numbers?
BasisTheory leads on agent readiness (56/100 against 50/100). Plaid leads on our overall score (70/100 against 55/100), domain rating (86/100 against 63/100), headcount (1,501 against 52), funding raised ($734M against $17.0M), LinkedIn following (245,610 against 9,273).
Read the full BasisTheory review and pricing or the Plaid review and pricing. You can also browse other BasisTheory alternatives we track.