Base vs Lusha
Base vs Lusha, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Base is on 49/100 and Lusha on 70/100.
Where each one leads
Base
- funding raised: $2.5B against $245M
Lusha
- our overall score: 70/100 against 49/100
- domain rating: 74/100 against 48/100
- headcount: 358 against 41
- LinkedIn following: 66,037 against 9,082
At a glance
| Measure | Base | Lusha |
|---|---|---|
| What it is | Customer-Led Growth platform for B2B organizations to personalize customer lifecycle engagement. | B2B contact data platform for sales and marketing professionals to find and engage leads. |
| Category | Enterprise, Customer Engagement, Customer Marketing, Customer-Led Growth | Enterprise, Sales, Intelligence, Contact Data Provider |
| Sells toBusiness model | B2B | B2B, B2C |
| Offering | Software | Software |
| Founded | 2018 | 2017 |
| Headquarters | San Francisco, United States | Boston, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Base | Lusha |
|---|---|---|
| Employees | 41 | 358 |
| Headcount growthLast 12 months | Not published | +3.7% |
| Total funding | $2.5B | $245M |
| Latest round | Series B | Series B |
| Valuation | $6K | $1.5B |
| LinkedIn followers | 9,082 | 66,037 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Base | Lusha |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 70/100 |
| Traction | 56/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 32/100 | 52/100 |
| Quality | 45/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 48/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Base | Lusha |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Support stack | HubSpot | Not detected |
Base vs Lusha: common questions
Which is better, Base or Lusha?
On our 0-100 score Lusha rates higher (70/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Base and Lusha compare on the numbers?
Base leads on funding raised ($2.5B against $245M). Lusha leads on our overall score (70/100 against 49/100), domain rating (74/100 against 48/100), headcount (358 against 41), LinkedIn following (66,037 against 9,082).
Read the full Base review and pricing or the Lusha review and pricing. You can also browse other Base alternatives we track.