Bankrate vs SmartAsset
Bankrate vs SmartAsset, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bankrate is on Not scored yet and SmartAsset on 53/100.
Where each one leads
Bankrate
- LinkedIn following: 22,868 against 15,190
SmartAsset
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Bankrate | SmartAsset |
|---|---|---|
| What it is | Financial content and tools to help consumers make informed decisions. | Personal finance platform providing tools and data to help consumers make smarter financial decisions. |
| Category | Fintech, Consumer App, Marketplace, Web Search | Fintech, Personal Finance, Financial Planning, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 1996 | 2012 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Bankrate | SmartAsset |
|---|---|---|
| Employees | 273 | 276 |
| LinkedIn followers | 22,868 | 15,190 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bankrate | SmartAsset |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 53/100 |
| Traction | Not published | 55/100 |
| Team | Not published | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | Not published | 22/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bankrate | SmartAsset |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Next.js, Alpinejs, Tailwind CSS | Next.js, Jquery |
| Analytics | Google Tag Manager | Not detected |
Bankrate vs SmartAsset: common questions
Which is better, Bankrate or SmartAsset?
On our 0-100 score SmartAsset rates higher (53/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Bankrate and SmartAsset compare on the numbers?
Bankrate leads on LinkedIn following (22,868 against 15,190).
Read the full Bankrate review and pricing or the SmartAsset review and pricing. You can also browse other Bankrate alternatives we track.